Under the theme ‘acceleration’ Balestra Berlin pushed the green berlin fashion event THEKEY.TO to new pastors. As an official member of Berlin Fashion Week this fashion trade fair attracted over 3000 visitors by showcasing 50 green fashion brands from 8th – 10th July 2010. For THEKEY.TO edition #3 Balestra Berlin took care of the general management, financing, sponsorship, event and sales management. Additionally Balestra Berlin created new side events such as the first THEKEY.TO fashion show, the SUPERSHOP – an outdoor public area, the cozy Salon & Garden as well as the unforgettable closing party.