In summer 2009 Balestra Berlin and GREENaffairs launched a new project and the green partner of the Fashion Week Berlin: THEKEY.TO - the first international event for green fashion, sustainable lifestyle and culture. Over 30 green fashion brands showed their new collections on 3 floors of an old post office in Neukölln.
Balestra Berlin cooperated with GREENaffairs who were looking for a team that could not only handle the sponsorship and logistical event organization in line with their strict ethical green constitution, but could offer creative conceptual ideas from a variety of specialisations including fashion, design and art.